Case study

One application for many colleges

A user profile that potential college applicants could share with many colleges.

The Profile


In the original design, the user had the option to provide custom information for each application within the Profile itself. This requirement came from our initial conversations with stakeholders. We tried many versions of this design, but none seemed to make sense.

Client: College application software company
Role: UX/UI designer
Tools: Sketch, InVision
Date: Early 2016

Old application workflow


Through usability testing, I found that storing different responses to the same questions wasn’t something the user expected to be able to do while applying to multiple colleges.

The team discussed the requested functionality with our clients and found that they didn’t have a particular need for the proposed feature. They were fine with being able to add custom questions or repeat Profile questions in the application.

New application workflow

I simplified the workflow so applicants could import their answers into the application, and clients could create any custom questions they wanted.


Through user research, we completely avoided developing a potentially cumbersome, unintuitive and unnecessary workflow for college applicants. The new model that required more setup on the client’s side but made more sense to the end user.