Product design

Designing for complex user goals

How we used task analysis and concept tests to develop a feature for analyzing risk in product requirements.

Onboarding new users

A new user onboarding workflow to help students, counselors, or parents start the college application process.

Payment service 

A modern, mobile-first payment service.

Researching college applicant needs

How we built personas and proto-personas to understand the people who participate in the college application process.